| > | | | | established brand) to get on talk radio, TV or print |
| The list of best selling products often feels like a | | | | coverage. Your product simply has to tie into |
| re-run, with the same names seemingly dominating | | | | something going on in the news or into a national |
| the marketplace. With so many fantastic products | | | | holiday or calendar event.Did you know that there |
| and services out there. The list of best selling | | | | are hundreds of holidays or calendar events for each |
| products often feels like a re-run, with the same | | | | month of the year, each giving you a golden |
| names seemingly dominating the marketplace. With | | | | opportunity to be instantly newsworthy? For |
| so many fantastic products and services out there, | | | | example, April is Cancer Control Month, Child Abuse |
| I'm sure it's frustrating to some new companies that | | | | Prevention Month, Couple Appreciation Month, |
| established names like Schiff and Country Life seem | | | | National Humor Month, National Autism Awareness |
| to have their products flying out of the stores all the | | | | Month, Lawn and Garden Month, National Poetry |
| time, while others are often left out in the | | | | Month and Alcohol Awareness Month. Also, April |
| cold. What are these companies doing differently? | | | | brings us Easter and Spring Break. May is Clean Air |
| The answer has everything to do with promotion, | | | | Month, Creative Beginnings Month, Family Wellness |
| promotion and... more promotion! Established | | | | Month, Fibromyalgia Awareness Month, Get Caught |
| businesses understand that to stay ahead of the | | | | Reading Month, National Stroke Awareness Month |
| competition, they need to keep their company and | | | | and National Mental Health Month. Also May has |
| product names in front of the masses. They tirelessly | | | | Mother's Day, Armed Forces Day and Memorial Day - |
| promote themselves to anyone who will listen. They | | | | so anything having to do with mothers or the military |
| understand the media is the pathway to the | | | | is in demand by the media throughout the |
| American public. People hear them on the radio, see | | | | month. The point is, if your product can tie in any |
| them on TV or read about them in newspapers and | | | | way to any of these type of calendar events, the |
| magazines. And guess what? If they are interested, | | | | media may be interested in what you have to say. If |
| they buy the product! The question is: how do you | | | | your product doesn't tie into any timely happenings, |
| get the media talking about you and your product? | | | | look for newsworthy angles that relate to your topic. |
| The good news is that your spokesperson doesn't | | | | If the media can see the value of your message for |
| have to be a famous name (or your product an | | | | its audience you're in the promotion game! |